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Happily Ever After

Happily Ever After

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    Gowns (67)

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    Veils, Tiaras and Accessories (60)

To find out more about your favourite gowns and accessories, why not follow the link to book an appointment with us!

Find us

Cluny Crescent, Swanage
07557781920
em.happilyeverafter@gmail.com

Our Customers…

  • Wonderful, wonderful fabulous ladies!!! I can’t thank them enough for being patient, funny, relaxed and making me feel special all at the same time.
    A gorgeous set of dresses to...     read moreWonderful, wonderful fabulous ladies!!! I can’t thank them enough for being patient, funny, relaxed and making me feel special all at the same time.
    A gorgeous set of dresses to choose from, and I could take it away that day for my wedding two weeks later!! So sweet with my self- conscious worries, a fun wonderful, girly (but not snooty) experience. I relaxed and we all had a giggle. Highly highly recommend their heartfelt passion for what they do and how they do it . Xxxxxxxxxx     read less

    Emma-Kate Fletcher Avatar
    Emma-Kate

  • positive review Really friendly lovely ladies! Found my DREAM dress 😍 thank you so much ladies!💕

    Aj Taylor Avatar
    Aj

  • An amazing personal service. Mum and I were warmly welcomed and I was made to feel very comfortable. I bought the first dress I tried on! It was perfect. Would... read moreAn amazing personal service. Mum and I were warmly welcomed and I was made to feel very comfortable. I bought the first dress I tried on! It was perfect. Would highly recommend. Website a great way to check out their amazing stock. I even bought some accessories. Thank you ladies! read less

    Kerry Willis Avatar
    Kerry

  • positive review after a long drive we were greeted by two amazing ladies who loved what they were doing. This showed on the way they treated us all...they made Elle feel relaxed... read moreafter a long drive we were greeted by two amazing ladies who loved what they were doing. This showed on the way they treated us all...they made Elle feel relaxed happy and even empowering her. we were not rushed and it's all about the moment you find your perfect dress...she did and a few years were shed...highly recommend these wonderful ladies as every bride to be needs to have that moment.
    Thanks 🥰     read less

    Michelle Woodley Avatar
    Michelle

  • Once we arrived at happily ever after we were greeted by ladies in tiaras, the most lovely ladies. They were amazing and listened to everything i said and helped me... read moreOnce we arrived at happily ever after we were greeted by ladies in tiaras, the most lovely ladies. They were amazing and listened to everything i said and helped me without any pressure whatsoever and were so so helpful! And a beautiful selection of dresses to boot! Absolutely recommended these ladies time and time again! read less

    Sophie Lawrence Avatar
    Sophie

  • After having a bad experience on my first ever visit to a bridal shop earlier in the week,I was full of dread trying on any more.

    But I went to...     read moreAfter having a bad experience on my first ever visit to a bridal shop earlier in the week,I was full of dread trying on any more.

    But I went to see Emma & Sophy after making an appointment last minute, they were very friendly and welcomed us into a lovely small boutique.

    They were both so patient and
    made me comfortable after hearing about my previous distress at the other appointment.

    My aim of the day was to try on some styles to see what suited me but they listened to all my insecurities, and then after trying on a handful of dresses, found me the most amazing dress which makes me feel like a princess.

    This experience was everything I had hoped for, I think they saw how much it meant to me,and there were a few tears too.

    So I would recommend any Bride to be, to go and visit Emma and Sophy at Happily Ever After !

    I'm so grateful to them both and I can't wait to show them our Happily Ever After Photo's .     read less

    Karen Wyatt Avatar
    Karen

  • positive review Went to see Emma & Sophy today after making an appointment at a recent wedding fair. Didn't think I'd find a dress, but they were so helpful I understood exactly... read moreWent to see Emma & Sophy today after making an appointment at a recent wedding fair. Didn't think I'd find a dress, but they were so helpful I understood exactly what I needed from my dress and they had the one! It's an amazing, unique dress that I can't wait to wear to my wedding in July. I want to wear it everyday until then and for a few months after too. I don't think I would have found it if it wasn't for Emma and Sophy. They were so patient and understanding I couldn't have done it without them. read less

    Jayne Robertson Avatar
    Jayne

  • What a fabulous time I had trying on bridal dresses at Happily Ever After and found "the One". The 2 lovely ladies helped me choose the right dress which of... read moreWhat a fabulous time I had trying on bridal dresses at Happily Ever After and found "the One". The 2 lovely ladies helped me choose the right dress which of course was the first one I tried on but there was no pressure to buy which made the experience very enjoyable. I came away with a big smile on my face and a beautiful dress in my arms. I would recommend this establishment every time.Thank you ladies 👰‍♂️ read less

    Valerie Allman Avatar
    Valerie

  • I booked an appointment after seeing one of the dresses they had on Facebook marketplace. The ladies were very welcoming and friendly, it’s a lovely small boutique that has a... read moreI booked an appointment after seeing one of the dresses they had on Facebook marketplace. The ladies were very welcoming and friendly, it’s a lovely small boutique that has a very personal feel. I tried on the one I went for and fell in love with it. After trying on a few more as they have a good selection of dresses I said yes to the dress I had originally gone for ❤️ they also have a good selection of veils and tiaras. Thank you ladies... would highly recommend. read less

    Jennifer Louise Avatar
    Jennifer

  • what a truly lovely experience. such lovely friendly and professional ladies and an absolute pleasure. if you are looking for that perfect dress look no further. you wont be disappointed

    Helen MacIntyre Avatar
    Helen

  • positive review travelling 2.5 hours from Oxford - Swanage was a big risk to take, after seeing a dress I loved from a photo posted the night before I thought it was... read moretravelling 2.5 hours from Oxford - Swanage was a big risk to take, after seeing a dress I loved from a photo posted the night before I thought it was worth the travel. After having a bad experience on my first ever visit to a bridal shop I was full of dread the whole drive! but as soon as I rang the doorbell and was greeted with 2 smiling, bubbly happy ladies, both wearing tiaras, I felt right at home and relaxed! They welcomed me, my Nan and my step mum into their dress area and I instantly fell in love with their choices! I tried on the dress that I had drove all that way for but it didn't match my bridesmaids dresses! but I didn't panic (which is quite impressive in itself!) they instantly went through their stock and bought out other styles, I tried on 2 more dresses, and the second one was perfect! and I now have my dress!! I'm so grateful to these ladies after having such a bad experience before, I can't wait to show them my wedding photos! Thank you both so much! you made the whole experience just how I wanted it! With Love - The Oxfordonians ;) xxx read less

    Elle Woodley Avatar
    Elle

  • positive review I can't recommend Happily Ever After enough 😁 Emma and Sophie make you feel so relaxed and know there stuff when it comes to picking a beautiful dress for you... read moreI can't recommend Happily Ever After enough 😁 Emma and Sophie make you feel so relaxed and know there stuff when it comes to picking a beautiful dress for you special day 😘 read less

    Kelly Green Avatar
    Kelly

  • Wonderful experience at Happily Ever After yesterday - lovely, friendly ladies and a relaxed atmosphere (you can have a laugh and not feel awkward, which was really nice). And most... read moreWonderful experience at Happily Ever After yesterday - lovely, friendly ladies and a relaxed atmosphere (you can have a laugh and not feel awkward, which was really nice). And most importantly, a fantastic selection of dresses all at jaw-droppingly amazing prices. All the dresses I tried on were beautiful, but there was only ever going to be The One, and I am thrilled to bits with it. I would highly recommend them to anyone looking for high-end quality at low prices, with 5* customer service. Thank you so much!! Claire (aka Sally!) 😀 x read less

    Sally Kalisima Avatar
    Sally

  • Such a lovely experience I had today at happily ever after! Emma and Sophie were great, super friendly and really took the time to find me my perfect dress! They... read moreSuch a lovely experience I had today at happily ever after! Emma and Sophie were great, super friendly and really took the time to find me my perfect dress! They made me feel comfortable and confident with myself and made me feel like a princess and not to mention we had a right giggle! All of the dresses were lovely but I found the perfect dress for me! The dresses are great quality at great prices! 😊 I would highly recommend happy ever after! Thank you Emma and Sophie for helping me find my dream dress 💕 read less

    Hannah Marie Murphy Avatar
    Hannah

  • After seeing a dress on their website I booked an appointment to see them. I turned up to meet the loveliest ladies with tiaras and the biggest smiles. They made... read moreAfter seeing a dress on their website I booked an appointment to see them. I turned up to meet the loveliest ladies with tiaras and the biggest smiles. They made it so special, made sure there was the right lighting, had tiaras, magic shoes ( to fit everyone!) After trying on many dresses, I went back to the first one and said yes to the dress! Couldn't reccomend them enough. Thank you so much Sophie and Emma xxx read less

    Nikki Hole Avatar
    Nikki

  • Wonderful experience with the ladies from Happily Ever After today.

    Although the first dress I tried was definitely 'my dress' the ladies were patient enough to fit me into a variety...     read moreWonderful experience with the ladies from Happily Ever After today.

    Although the first dress I tried was definitely 'my dress' the ladies were patient enough to fit me into a variety of different options to ensure I really had my dream dress.

    Exquisite dress at an amazing price.

    if you are looking for a dress this should definitely be your first stop.     read less

    Lisa Dewson Avatar
    Lisa

  • Today I said yes to the dress! I visited with my sister in law and mother in law and the lovely ladies at Happily Ever After helped me choose my... read moreToday I said yes to the dress! I visited with my sister in law and mother in law and the lovely ladies at Happily Ever After helped me choose my dream wedding dress (which was the first one I tried!). So helpful and accommodating and made me really feel like a princess, thank you 🥰💗 read less

    Liv Meaden Avatar
    Liv

  • positive review Thank you so much for helping me find my dream wedding dress! I can’t thank you enough! You made us feel very welcome and relaxed! Can’t wait to pick the... read moreThank you so much for helping me find my dream wedding dress! I can’t thank you enough! You made us feel very welcome and relaxed! Can’t wait to pick the dress up in February! Xx read less

    Dannii Joyce Avatar
    Dannii

  • I can not recommend happily ever after enough !!! Ladies who make you feel unbelievably comfortable and just make it the most loveliest experience ever !!!! Thank you so so much

    Meg Bown Avatar
    Meg

  • Had the pleasure of purchasing my wedding dress from here, Emma and Sophy were amazing, and answered the pile of questions I had, nothing was too much trouble for them.... read moreHad the pleasure of purchasing my wedding dress from here, Emma and Sophy were amazing, and answered the pile of questions I had, nothing was too much trouble for them.
    I would highly recommend this boutique to any bride-to-be, no matter where you live     read less

    Wendy Fennell Avatar
    Wendy

  • A Beautiful shop with 2 beautiful ladies. I didn't find the dress I wanted, but that's because what I'm after is literally asking the impossible. But the dresses they had... read moreA Beautiful shop with 2 beautiful ladies. I didn't find the dress I wanted, but that's because what I'm after is literally asking the impossible. But the dresses they had were stunning and for 3 hours I was made to feel like a princess 👸 I would recommend Happley ever after to everyone! read less

    LauraPaul Salafia Messer Avatar
    LauraPaul

  • Today I visited Happily Ever After and the service was brilliant.
    Sophy and Emma are truly lovely ladies who went out of their way to ensure I found the perfect dress....     read moreToday I visited Happily Ever After and the service was brilliant.
    Sophy and Emma are truly lovely ladies who went out of their way to ensure I found the perfect dress.
    We had lots of laughter this morning . wonderful experience, lots of dresses.
    I highly recommend Happily Ever After if you're looking for great value ,service and quality.
    it's been a fabulous morning ♡♡♡♡     read less

    Sophie Terri Louise Avatar
    Sophie

  • positive review The ladies at happily ever after were so incredibly helpful, and stopped at nothing to find the perfect dress for me. They made a day that I was so anxious... read moreThe ladies at happily ever after were so incredibly helpful, and stopped at nothing to find the perfect dress for me. They made a day that I was so anxious about become the happiest, most exciting day of my life (untill the wedding happens of course 😉) I can't wait to feel a million dollars in my gorgeous dress 😍 read less

    Sophie Pirie Avatar
    Sophie

  • positive review Emma and Sophy are amazing!! I modelled some of their gorgeous bridal gowns at a recent wedding fayre and they couldn’t have been nicer in making sure I was comfortable... read moreEmma and Sophy are amazing!! I modelled some of their gorgeous bridal gowns at a recent wedding fayre and they couldn’t have been nicer in making sure I was comfortable and confident in the dresses I wore. They were kind, professional and extremely helpful! I would recommend anyone looking for their dream wedding dress to visit Emma and Sophy at Happily Ever After 🥰 read less

    Jenny Louise Avatar
    Jenny

  • Me and my maid of honour had a wonderful experience at happily ever after back in December.
    Both ladies were incredibly helpful, incredibly friendly and it was just a fab...     read moreMe and my maid of honour had a wonderful experience at happily ever after back in December.
    Both ladies were incredibly helpful, incredibly friendly and it was just a fab experience.
    I wasn’t expecting to find my dress on the day, (as I bet a lot of people!), but I did and it wouldn’t have been without their advice and suggesting what I could possibly try, seeing as I had no clue what suited me, or even what I liked!
    Thank you so much xxxx     read less

    Kiera Hume Avatar
    Kiera

  • yesterday my future daughter in law said YES to the dress....amazing service couldnt thank you both enough for how relaxed you made hannah and myself feel....was so much fun didn't... read moreyesterday my future daughter in law said YES to the dress....amazing service couldnt thank you both enough for how relaxed you made hannah and myself feel....was so much fun didn't rush took care in making hannah comfortable giving honest and sincere opinions on each dress she tried on.....highly recommend you both ❤
    we now have a bride to be excited to put the dress back on again....thankyou so much xxx     read less

    Trina Motty Myles Avatar
    Trina

  • Absolutely amazing experience, they made me feel like such a princess in my chosen dress 😍 roll on the special day ❤️

    Jenny Morbey Avatar
    Jenny

  • Book book book!! Emma and Sophy are absolutely brilliant - I felt so at ease and had lots of fun with them. Totally recommend 🥰❤️

    Victoria Rick Avatar
    Victoria

  • I went in today to see the ladies about a dress I’d seen advertised on Facebook market place. When we arrived we were greeted by two lovely smiles!! They took... read moreI went in today to see the ladies about a dress I’d seen advertised on Facebook market place. When we arrived we were greeted by two lovely smiles!! They took their time to make sure everything was perfect and it really was!! Xx read less

    Rachel Bowers Avatar
    Rachel

  • Brought my wedding dress from Happily Ever After in august 2021.
    I had such an amazing experience getting to try on lots of different dresses at my own pace. Both...     read moreBrought my wedding dress from Happily Ever After in august 2021.
    I had such an amazing experience getting to try on lots of different dresses at my own pace. Both ladies were amazing at listening to what I did and didn’t like about each dress which ultimately helped me find the one. They have a brilliant selection - and at such a good price!! Highly recommend.     read less

    Sarah Brierley Avatar
    Sarah

  • Such a relaxed atmosphere. Lots of laughs, definitely a tailored experience. So happy with our visit, can't recommend enough.

    Sophie Watson Avatar
    Sophie

  • positive review Thank you so much for your time and patience today whilst I chose my dream dress! You were both so friendly, the whole situation was enjoyable and completely stress free.... read moreThank you so much for your time and patience today whilst I chose my dream dress! You were both so friendly, the whole situation was enjoyable and completely stress free. I would happily recommend them to every bride to be! Thanks again, Leesa read less

    Leesa Bridge Avatar
    Leesa

  • positive review Wow wow wow. Sophie and Emma you are amazing. I was expecting to just pop up and look at a dress I'd seen on your page but you gave... read moreWow wow wow. Sophie and Emma you are amazing. I was expecting to just pop up and look at a dress I'd seen on your page but you gave me the best experience I could ask for. Beautiful room/area with everything you could need, made it feel very personal. Greeting us with the tiaras and smiles, putting me at ease, complimenting and making me feel so special. Advising me and understanding my insecurities to find me the most amazing dress. Being sooooo patient and going above and beyond the make my experience a very emotional but perfect one. I think you could both see how much it meant to me and cant thank you enough. One extremely happy bride to be could not recommend enough xx Marie x read less

    Marie Stockley Avatar
    Marie

  • Emma and Sophy make choosing your wedding dress such a lovely experience. They were so helpful and patient with me! I would recommend Happily Ever After to anyone... read moreEmma and Sophy make choosing your wedding dress such a lovely experience. They were so helpful and patient with me! I would recommend Happily Ever After to anyone looking for the best bridal shopping experience! Thanks ladies! read less

    Kerry Rudd Avatar
    Kerry

  • Sophy and Emma really listened to what I liked and what I thought I wanted. After trying On a few great dresses, I found the one!

    It fit me like...     read moreSophy and Emma really listened to what I liked and what I thought I wanted. After trying On a few great dresses, I found the one!

    It fit me like a glove and made me feel a million dollars. Without their knowledge, patience and guidance I wouldn’t have walked out with the dress I have today.

    I absolutely loved my time with you today and you made me feel at ease.
    Thank you for having my perfect dress 😍     read less

    Abi Leigh Avatar
    Abi

  • positive review Absolutely lovely laddies would defo recommend them happy smiles all way threw me trying on lots diff dresses and I found the 1 I'm so so happy

    Claire Trask Avatar
    Claire
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