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Don’t take our word for it – click here to find out what our brides think.

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Our Brides…

Thank you so much for helping me find my dream wedding dress! I can’t thank you enough! You made us feel very welcome and relaxed! Can’t wait to pick the dress up in February! Xx
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Dannii
I got my stunning dream dress yesterday from this amazing bridal boutique. What an amazing fun experience it was and I would highly recommend . Emma and Sophy are the loveliest ladies and so very helpful .
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Kat
Had an absolutely amazing experience! Made you feel very comfortable. Lovely ladies and a great selection of dresses to try on!
Would recommend them to anybody! Thank you so much for all your help and kindness
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Jade
Wow wow wow. Sophie and Emma you are amazing. I was expecting to just pop up and look at a dress I'd seen on your page but you gave me the best experience I could ask for. Beautiful room/area with everything you could need, made it feel very personal. Greeting us with the tiaras and smiles, putting me at ease, complimenting and making me feel so special. Advising me and understanding my insecurities to find me the most amazing dress. Being sooooo patient and going above and beyond the make my experience a very emotional but perfect one. I think you could both see how much it meant to me and cant thank you enough. One extremely happy bride to be could not recommend enough xx Marie x
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Marie
Absolutely amazing experience, they made me feel like such a princess in my chosen dress 😍 roll on the special day ❤️
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Jenny
Such a lovely experience I had today at happily ever after! Emma and Sophie were great, super friendly and really took the time to find me my perfect dress! They made me feel comfortable and confident with myself and made me feel like a princess and not to mention we had a right giggle! All of the dresses were lovely but I found the perfect dress for me! The dresses are great quality at great prices! 😊 I would highly recommend happy ever after! Thank you Emma and Sophie for helping me find my dream dress 💕
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Hannah
I can't recommend Happily Ever After enough 😁 Emma and Sophie make you feel so relaxed and know there stuff when it comes to picking a beautiful dress for you special day 😘
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Kelly
I found some beautiful dresses online at Happily Ever After and just knew I had to try them on.
I was initially quite nervous to try on wedding dresses for the first time, but Emma and Sophy instantly put me at ease with their super amazing personalities. They were so accommodating, friendly and made me feel very comfortable during both of my appointments with them and I loved every minute of it. They showed me the dresses I saw online and also helped me try other styles with such patience and support. After trying on "Betsy", which happened to be the very first dress I tried on, I just couldn't get this dress out of my head and came back to purchase it as soon as I could!
I highly recommend Happily Ever After 🩷 such a lovely experience!
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Bradlee
I can not thank these ladies enough. today I said yes to my dress! and it was an amazing, personal experience. The ladies have a great knowledge of their dresses and have a way of making you feel at ease when trying them on.. I couldn't recommend them enough!!! ❤️❤️❤️
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Hayley
If the saying is true that there are angels on earth, these ladies are two of them 🥰 An absolutely incredible experience with my lovely sister finding her dress today. A warm inviting atmosphere with ladies who clearly love what they do and want to make every bride feel like they should. Thankyou so much for making my sister feel like the true beauty she is 💕
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Sammi
Have done alot of bridal shopping in my time. I can put my hand on my heart and say I have never met such lovely and Knowledgeable people like Emma and Sophy. Fantastic shop and fantastic service! They went that extra mile and gave my loved one an experience she will never forget. Made it so special and fun. Thank you ladies ❤
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Dory
Such a relaxed atmosphere. Lots of laughs, definitely a tailored experience. So happy with our visit, can't recommend enough.
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Sophie
Absolutely lovely laddies would defo recommend them happy smiles all way threw me trying on lots diff dresses and I found the 1 I'm so so happy
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Claire
Emma and Sophy are amazing!! I modelled some of their gorgeous bridal gowns at a recent wedding fayre and they couldn’t have been nicer in making sure I was comfortable and confident in the dresses I wore. They were kind, professional and extremely helpful! I would recommend anyone looking for their dream wedding dress to visit Emma and Sophy at Happily Ever After 🥰
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Jenny
Wow, wow, wow! Emma and Sophy were so lovely, they’ve picked some really stunning dresses at FANTASTIC prices! I absolutely couldn’t fault the experience. The knowledge and care they both put into my appointment was second to none. I recommend you go and try the dresses on, they are even more stunning in person!!!
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Lucy
Emma and Sophy make choosing your wedding dress such a lovely experience. They were so helpful and patient with me! I would recommend Happily Ever After to anyone looking for the best bridal shopping experience! Thanks ladies!
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Kerry
Sophy and Emma really listened to what I liked and what I thought I wanted. After trying On a few great dresses, I found the one!

It fit me like a glove and made me feel a million dollars. Without their knowledge, patience and guidance I wouldn’t have walked out with the dress I have today.

I absolutely loved my time with you today and you made me feel at ease.
Thank you for having my perfect dress 😍
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Abi
Wonderful experience at Happily Ever After yesterday - lovely, friendly ladies and a relaxed atmosphere (you can have a laugh and not feel awkward, which was really nice). And most importantly, a fantastic selection of dresses all at jaw-droppingly amazing prices. All the dresses I tried on were beautiful, but there was only ever going to be The One, and I am thrilled to bits with it. I would highly recommend them to anyone looking for high-end quality at low prices, with 5* customer service. Thank you so much!! Claire (aka Sally!) 😀 x
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Sally
Thank you so much for your time and patience today whilst I chose my dream dress! You were both so friendly, the whole situation was enjoyable and completely stress free. I would happily recommend them to every bride to be! Thanks again, Leesa
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Leesa
A Beautiful shop with 2 beautiful ladies. I didn't find the dress I wanted, but that's because what I'm after is literally asking the impossible. But the dresses they had were stunning and for 3 hours I was made to feel like a princess 👸 I would recommend Happley ever after to everyone!
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LauraPaul
I went in today to see the ladies about a dress I’d seen advertised on Facebook market place. When we arrived we were greeted by two lovely smiles!! They took their time to make sure everything was perfect and it really was!! Xx
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Rachel
Absolutely lovely people, lovely selection of dresses and found me my perfect dress

Thank you so much 💜
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Tarina
Me and my maid of honour had a wonderful experience at happily ever after back in December.
Both ladies were incredibly helpful, incredibly friendly and it was just a fab experience.
I wasn’t expecting to find my dress on the day, (as I bet a lot of people!), but I did and it wouldn’t have been without their advice and suggesting what I could possibly try, seeing as I had no clue what suited me, or even what I liked!
Thank you so much xxxx
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Kiera
Went to see Emma & Sophy today after making an appointment at a recent wedding fair. Didn't think I'd find a dress, but they were so helpful I understood exactly what I needed from my dress and they had the one! It's an amazing, unique dress that I can't wait to wear to my wedding in July. I want to wear it everyday until then and for a few months after too. I don't think I would have found it if it wasn't for Emma and Sophy. They were so patient and understanding I couldn't have done it without them.
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Jayne
Had an absolutely amazing time today chosing my dress. lovely ladies who know how to put you at ease and make you feel beautiful 🥰 thankyou so very much. Anyone getting married soon hear on down to Happily Ever After 🥰
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Rachel
After seeing a dress on their website I booked an appointment to see them. I turned up to meet the loveliest ladies with tiaras and the biggest smiles. They made it so special, made sure there was the right lighting, had tiaras, magic shoes ( to fit everyone!) After trying on many dresses, I went back to the first one and said yes to the dress! Couldn't reccomend them enough. Thank you so much Sophie and Emma xxx
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Nikki
came in to look for my best friend's wedding ended up buying mine to. lovely girls. felt relaxed and they added the little sparkle we need
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Vicky
The ladies at happily ever after were so incredibly helpful, and stopped at nothing to find the perfect dress for me. They made a day that I was so anxious about become the happiest, most exciting day of my life (untill the wedding happens of course 😉) I can't wait to feel a million dollars in my gorgeous dress 😍
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Sophie
I booked an appointment after seeing one of the dresses they had on Facebook marketplace. The ladies were very welcoming and friendly, it’s a lovely small boutique that has a very personal feel. I tried on the one I went for and fell in love with it. After trying on a few more as they have a good selection of dresses I said yes to the dress I had originally gone for ❤️ they also have a good selection of veils and tiaras. Thank you ladies... would highly recommend.
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Jennifer
Brides this is the only place you need to go, these ladies are lovely they make you feel so welcome and at ease, I didn't have a clue what I wanted/liked but the 1st dress I saw and tried on was 'The one'.
I also tried on others wich were equally as beautiful the range they had was brilliant.
honestly thank you ladies I enjoyed my whole experience. ♥ 👰
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Jemma
Book book book!! Emma and Sophy are absolutely brilliant - I felt so at ease and had lots of fun with them. Totally recommend 🥰❤️
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Victoria
I can not recommend happily ever after enough !!! Ladies who make you feel unbelievably comfortable and just make it the most loveliest experience ever !!!! Thank you so so much
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Meg
Today I said yes to the dress! I visited with my sister in law and mother in law and the lovely ladies at Happily Ever After helped me choose my dream wedding dress (which was the first one I tried!). So helpful and accommodating and made me really feel like a princess, thank you 🥰💗
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Liv
Brought my wedding dress from Happily Ever After in august 2021.
I had such an amazing experience getting to try on lots of different dresses at my own pace. Both ladies were amazing at listening to what I did and didn’t like about each dress which ultimately helped me find the one. They have a brilliant selection - and at such a good price!! Highly recommend.
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Sarah
I had the best experience after an awful experience & if it wasn't for Emma & Sophy I wouldn't of had a wedding dress to get married in.
I arrived for my wedding dress experience at various shops & it was nothing like I'd been told. I was traumatised & nearly in tears by the 3rd shop.
Late on the Saturday afternoon I rang my then fiance & said I can't do this! He told me to calm down and drive to "the shop I'd seen online" I said I haven't booked, it's tipping with rain, by the time I get there..... He said just cut over on the chain fairy & go!
I arrived at happily ever after no one was there.
I went to drive off my friend called the ladies at happily ever after who where in the town enjoying a coffee after a day of booked brides (it was around 16.45)
They asked if id like to book? I said I was outside & I'm not local.

You wait there we'll be back no stress. Literally within 5 mins they arrived & I must have said sorry about 40 times.
In I walk thinking.. Oh hear we go again!
How wrong was I!
Emma & Sophy hands down saved my wedding.
They started from scratch asking what I like? What style made me feel most comfy.
I had already taken some screen shots from their page.
We showed the dresses and they set off to find them.
I tried on the selected dresses and we started to eliminate.

It came down to two, I couldn't make my mind up. Going in and out of these two dresses, Emma & Sophy pairing with different veils, adjustments of straps, hair clips etc to get a more realistic look.

Emma & Sophy totally in control keeping me calm & focused, again me just saying sorry, I'm sorry.
The ladies saying its fine take your time.
The natural humour was just so welcome at this point & finally at 18.30 I made my choice & said yes to the dress & veil.
Both absolutely stunning & I was lucky enough to wear both twice.
I flew my dress out to Italy for my wedding and back to the UK for a second reception.
If you should find yourself looking for a wedding dress you need to visit happily ever after & have the advise of Emma & Sophy.
The dress collection is remarkable & all at a reasonable cost.
I can't thank you ladies enough for saving me on a cold, wet, dark April day.
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Sammie
An amazing personal service. Mum and I were warmly welcomed and I was made to feel very comfortable. I bought the first dress I tried on! It was perfect. Would highly recommend. Website a great way to check out their amazing stock. I even bought some accessories. Thank you ladies!
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Kerry
I arrived at happily ever after almost certain I was going to get married in jeans and a T-shirt! Emma and Sophy went above and beyond to make sure that wasn’t the case for me. From the moment I walked in they made me feel so very special and I’m convinced these ladies are real life angels. I can’t not thank you enough for helping me find my dream dress, I felt incredible on my wedding day like a real life princess 🥰
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Zoie
Had the pleasure of purchasing my wedding dress from here, Emma and Sophy were amazing, and answered the pile of questions I had, nothing was too much trouble for them.
I would highly recommend this boutique to any bride-to-be, no matter where you live
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Wendy
What a fabulous time I had trying on bridal dresses at Happily Ever After and found "the One". The 2 lovely ladies helped me choose the right dress which of course was the first one I tried on but there was no pressure to buy which made the experience very enjoyable. I came away with a big smile on my face and a beautiful dress in my arms. I would recommend this establishment every time.Thank you ladies 👰‍♂️
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Valerie
Emma and Sophy made me feel at ease as soon as we arrived and were very accommodating of my two month old baby too. They took time and attention to make sure I was able to try a range of different dresses and made me feel like a princess. I was able to find the perfect dress but wanted to go away before purchasing on the day to make sure it was the one. I felt no pressure from these ladies to purchase which made a huge difference as I like to make a decision for myself! We live over two hours away from them and so when I finally decided that I wanted to say YES to the dress they were able to send me this super quick and securely! Could not have made my dress finding experience any better. Thank you ladies 😊
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Katie
Wonderful, wonderful fabulous ladies!!! I can’t thank them enough for being patient, funny, relaxed and making me feel special all at the same time.
A gorgeous set of dresses to choose from, and I could take it away that day for my wedding two weeks later!! So sweet with my self- conscious worries, a fun wonderful, girly (but not snooty) experience. I relaxed and we all had a giggle. Highly highly recommend their heartfelt passion for what they do and how they do it . Xxxxxxxxxx
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Emma-Kate
Wonderful experience with the ladies from Happily Ever After today.

Although the first dress I tried was definitely 'my dress' the ladies were patient enough to fit me into a variety of different options to ensure I really had my dream dress.

Exquisite dress at an amazing price.

if you are looking for a dress this should definitely be your first stop.
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Lisa
Today I visited Happily Ever After and the service was brilliant.
Sophy and Emma are truly lovely ladies who went out of their way to ensure I found the perfect dress.
We had lots of laughter this morning . wonderful experience, lots of dresses.
I highly recommend Happily Ever After if you're looking for great value ,service and quality.
it's been a fabulous morning ♡♡♡♡
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Sophie
what a truly lovely experience. such lovely friendly and professional ladies and an absolute pleasure. if you are looking for that perfect dress look no further. you wont be disappointed
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Helen
yesterday my future daughter in law said YES to the dress....amazing service couldnt thank you both enough for how relaxed you made hannah and myself feel....was so much fun didn't rush took care in making hannah comfortable giving honest and sincere opinions on each dress she tried on.....highly recommend you both ❤
we now have a bride to be excited to put the dress back on again....thankyou so much xxx
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Trina
Really friendly lovely ladies! Found my DREAM dress 😍 thank you so much ladies!💕
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Aj
From my first appointment I loved my time spent at Happily Ever After. Immediately felt comfortable and relaxed and both Emma and Sophy bring the fun and personal touch making it special.
A beautiful range of dresses you don’t find everywhere, (and I had tried a few!). I was drawn back time again and landed on a beauty which is going to make me feel a million dollars on the big day.

Can’t thank you enough for your patience and helping me find the dress!
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Sam
after a long drive we were greeted by two amazing ladies who loved what they were doing. This showed on the way they treated us all...they made Elle feel relaxed happy and even empowering her. we were not rushed and it's all about the moment you find your perfect dress...she did and a few years were shed...highly recommend these wonderful ladies as every bride to be needs to have that moment.
Thanks 🥰
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Michelle
Emma and Sophy you are both fab! After going to happily ever after last year and seeing my friend pick her wedding dress, I just knew I had to come along when the time was right for myself. I went into it really unsure on what style of dress I even wanted but they had lots of options and I found my dress! thank you for making me feel at ease and find the perfect dress, without any pressure! ♡

I also love how homely and relaxed the boutique is ♡

thanks again for your time, honesty and knowledge ♡
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Rebecca
These ladies make you feel at ease , they are so helpful and listen to what you want , after my first experience some where else , these ladies made this time so much more special and had so many dresses for me to try on , even if I tried on same one twice they didn't mind they had all the time for you and finding the right dress, Definitely recommend them thank you ladies for helping me find my perfect dress
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Steph
I had such a lovely afternoon at Happily Ever After. Thank you for making me feel at ease and so comfortable! Your advice and expertise was so perfect and I'm thrilled to have my dress!
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Grace
Had such a lovely experience today finding my dress. The ladies are lovely, friendly, welcoming and so helpful.
I loved all the personal little touches and how intimate the boutique is. Really made to feel special. Fell absolutely in love with the first dress I tried on, but we did try on a few more just to make sure it was 'the one'.
I was immediately put at ease when it came to getting dressed&undressed, diving and stepping into gowns with their help.
I love that you can just pay and come away with the dress - no faffing or back and forth.
The dress I bought is honestly breathtaking, felt like it was made for me, and the lovely ladies added some accessories to really make me feel like a bride.
Thanks so much for such a beautiful experience and dress! Would highly recommend.
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Hannah
I said yes to the dress!!! Saw it online and had to go try it on although the wedding is not till 2024 I couldn’t say no! We had the best morning and my maid of honour came with me and ended up buying her dress too! These ladies are lovely no pressure whatsoever and don’t tell you what you want to hear! Who knew you could look like someone out of Titanic! 😂 Cannot recommend Happily Ever After enough xx
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Leah
Once we arrived at happily ever after we were greeted by ladies in tiaras, the most lovely ladies. They were amazing and listened to everything i said and helped me without any pressure whatsoever and were so so helpful! And a beautiful selection of dresses to boot! Absolutely recommended these ladies time and time again!
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Sophie
travelling 2.5 hours from Oxford - Swanage was a big risk to take, after seeing a dress I loved from a photo posted the night before I thought it was worth the travel. After having a bad experience on my first ever visit to a bridal shop I was full of dread the whole drive! but as soon as I rang the doorbell and was greeted with 2 smiling, bubbly happy ladies, both wearing tiaras, I felt right at home and relaxed! They welcomed me, my Nan and my step mum into their dress area and I instantly fell in love with their choices! I tried on the dress that I had drove all that way for but it didn't match my bridesmaids dresses! but I didn't panic (which is quite impressive in itself!) they instantly went through their stock and bought out other styles, I tried on 2 more dresses, and the second one was perfect! and I now have my dress!! I'm so grateful to these ladies after having such a bad experience before, I can't wait to show them my wedding photos! Thank you both so much! you made the whole experience just how I wanted it! With Love - The Oxfordonians ;) xxx
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Elle
These ladies were so lovely and kind! They really made me feel beautiful! They had so many dresses in my size and all of them were very pretty! I would definitely recommend booking an appointment with them!
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Amber
After having a bad experience on my first ever visit to a bridal shop earlier in the week,I was full of dread trying on any more.

But I went to see Emma & Sophy after making an appointment last minute, they were very friendly and welcomed us into a lovely small boutique.

They were both so patient and
made me comfortable after hearing about my previous distress at the other appointment.

My aim of the day was to try on some styles to see what suited me but they listened to all my insecurities, and then after trying on a handful of dresses, found me the most amazing dress which makes me feel like a princess.

This experience was everything I had hoped for, I think they saw how much it meant to me,and there were a few tears too.

So I would recommend any Bride to be, to go and visit Emma and Sophy at Happily Ever After !

I'm so grateful to them both and I can't wait to show them our Happily Ever After Photo's .
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Karen

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