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OFF-THE-PEG WEDDING DRESSES
YOUR BRIDAL STYLE
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YOUR FAIRY GODMOTHERS
WHAT OUR BRIDES SAY…
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Our Socials…

Follow us on social media (Instagram, Facebook, TikTok)keep up-to-date with our news.

Huge congratulations to gorgeous Jo and her handsome groom who got married in sunny Kefalonia yesterday. Jo says she felt like a princess and we agree that she certainly looked like one 🥰👰‍♀️

🌟Special Bank Holiday Weekend Online Sale🌟

Boho, ballgown, frills, slinky sass, corset…

#sparkle

https://www.instagram.com/reel/CsQRIxKIQgN/

Size 20, £599

What a beauty!

🌟 Prices between £175 - £799

$Appointments available tomorrow! Come and say YES to your designer dress at a fraction of the RRP 👰‍♀️$

Gorgeous Mr & Mrs Bingham had the most perfect wedding day last weekend and festivities were certainly not hampered by the rain! Sam looks beautiful in her Happily Ever After dress, with a smile that says it all! 🥰

Beautiful Blush Boho - Size 20, £375

What a train!

We LOVE seeing photos of our brides getting married and I’m sure you’ll all agree that gorgeous Sophie looks incredible in her Happily Ever After dress 🥰👰‍♀️

This lace dress offers a V-neckline with sheer straps, fitted bodice, and fit and flare skirt with a gorgeous train. Size 18, £425

Summer is nearly here - the perfect time to plan a wedding 💕

Beautiful boho floral ballgown, size 18, £399

👰‍♀️ Prices between £175 - £899

Gone are the days when wedding dresses only came in white…

Fun and flirty, with flouncy horsehair skirts and fabulous lacy frills.

Have a Happily Ever After Easter and say YES to your perfect dress this Easter Saturday.

Effervescent Grace said a resounding YES to her gorgeous gown 👰‍♀️🥰

Gorgeous Rachel said YES to her beautiful dress 👰‍♀️🥰

👰‍♀️ Only A Few April Appointments Remaining 👰‍♀️

It’s been a while since we posted this - How to Lace a Corset

Who’s planning a spring wedding?

Welcome to our Bridal Boutique in Swanage, in the beautiful Isle of Purbeck, Dorset. We are Emma & Sophy and we’re here to help you find your perfect gown.

Gorgeous blush pink sparkly floral wedding dress. Size 10, £425.

Gorgeous Happily Ever After bride, Jenny, married Matt earlier this month - with flower girl, Harper, stealing the show! Congratulations to a beautiful family 🥰

So pleased to be able to share this gorgeous picture of Louise and Matthew! A beautiful bride in a beautiful dress - and Matthew scrubs up well, too!

Cancellation appointment Saturday 18th at 11am.

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Our Brides…

after a long drive we were greeted by two amazing ladies who loved what they were doing. This showed on the way they treated us all...they made Elle feel relaxed... read more read less

Michelle
An amazing personal service. Mum and I were warmly welcomed and I was made to feel very comfortable. I bought the first dress I tried on! It was perfect. Would... read more read less

Kerry
Thank you so much for helping me find my dream wedding dress! I can’t thank you enough! You made us feel very welcome and relaxed! Can’t wait to pick the... read more read less

Dannii
Went to see Emma & Sophy today after making an appointment at a recent wedding fair. Didn't think I'd find a dress, but they were so helpful I understood exactly... read more read less

Jayne
Had the pleasure of purchasing my wedding dress from here, Emma and Sophy were amazing, and answered the pile of questions I had, nothing was too much trouble for them.... read more read less

Wendy
I can't recommend Happily Ever After enough 😁 Emma and Sophie make you feel so relaxed and know there stuff when it comes to picking a beautiful dress for you... read more read less

Kelly
A Beautiful shop with 2 beautiful ladies. I didn't find the dress I wanted, but that's because what I'm after is literally asking the impossible. But the dresses they had... read more read less

LauraPaul
Emma and Sophy make choosing your wedding dress such a lovely experience. They were so helpful and patient with me! I would recommend Happily Ever After to anyone... read more read less

Kerry
From my first appointment I loved my time spent at Happily Ever After. Immediately felt comfortable and relaxed and both Emma and Sophy bring the fun and personal touch making... read more read less

Sam
After having a bad experience on my first ever visit to a bridal shop earlier in the week,I was full of dread trying on any more.

But I went to... read more read less

Karen
Brought my wedding dress from Happily Ever After in august 2021.
I had such an amazing experience getting to try on lots of different dresses at my own pace. Both... read more read less

Sarah
Once we arrived at happily ever after we were greeted by ladies in tiaras, the most lovely ladies. They were amazing and listened to everything i said and helped me... read more read less

Sophie
I went in today to see the ladies about a dress I’d seen advertised on Facebook market place. When we arrived we were greeted by two lovely smiles!! They took... read more read less

Rachel
What a fabulous time I had trying on bridal dresses at Happily Ever After and found "the One". The 2 lovely ladies helped me choose the right dress which of... read more read less

Valerie
travelling 2.5 hours from Oxford - Swanage was a big risk to take, after seeing a dress I loved from a photo posted the night before I thought it was... read more read less

Elle
Sophy and Emma really listened to what I liked and what I thought I wanted. After trying On a few great dresses, I found the one!

It fit me like... read more read less

Abi
yesterday my future daughter in law said YES to the dress....amazing service couldnt thank you both enough for how relaxed you made hannah and myself feel....was so much fun didn't... read more read less

Trina
Wonderful experience at Happily Ever After yesterday - lovely, friendly ladies and a relaxed atmosphere (you can have a laugh and not feel awkward, which was really nice). And most... read more read less

Sally
Emma and Sophy are amazing!! I modelled some of their gorgeous bridal gowns at a recent wedding fayre and they couldn’t have been nicer in making sure I was comfortable... read more read less

Jenny
Wonderful, wonderful fabulous ladies!!! I can’t thank them enough for being patient, funny, relaxed and making me feel special all at the same time.
A gorgeous set of dresses to... read more read less

Emma-Kate
Really friendly lovely ladies! Found my DREAM dress 😍 thank you so much ladies!💕

Aj
Had an absolutely amazing time today chosing my dress. lovely ladies who know how to put you at ease and make you feel beautiful 🥰 thankyou so very much. Anyone... read more read less

Rachel
After seeing a dress on their website I booked an appointment to see them. I turned up to meet the loveliest ladies with tiaras and the biggest smiles. They made... read more read less

Nikki
Absolutely lovely laddies would defo recommend them happy smiles all way threw me trying on lots diff dresses and I found the 1 I'm so so happy

Claire
what a truly lovely experience. such lovely friendly and professional ladies and an absolute pleasure. if you are looking for that perfect dress look no further. you wont be disappointed

Helen
Such a lovely experience I had today at happily ever after! Emma and Sophie were great, super friendly and really took the time to find me my perfect dress! They... read more read less

Hannah
I booked an appointment after seeing one of the dresses they had on Facebook marketplace. The ladies were very welcoming and friendly, it’s a lovely small boutique that has a... read more read less

Jennifer
came in to look for my best friend's wedding ended up buying mine to. lovely girls. felt relaxed and they added the little sparkle we need

Vicky
Thank you so much for your time and patience today whilst I chose my dream dress! You were both so friendly, the whole situation was enjoyable and completely stress free.... read more read less

Leesa
The ladies at happily ever after were so incredibly helpful, and stopped at nothing to find the perfect dress for me. They made a day that I was so anxious... read more read less

Sophie
Me and my maid of honour had a wonderful experience at happily ever after back in December.
Both ladies were incredibly helpful, incredibly friendly and it was just a fab... read more read less

Kiera
Absolutely amazing experience, they made me feel like such a princess in my chosen dress 😍 roll on the special day ❤️

Jenny
I had such a lovely afternoon at Happily Ever After. Thank you for making me feel at ease and so comfortable! Your advice and expertise was so perfect and I'm... read more read less

Grace
Absolutely lovely people, lovely selection of dresses and found me my perfect dress

Thank you so much 💜

Tarina
Wonderful experience with the ladies from Happily Ever After today.

Although the first dress I tried was definitely 'my dress' the ladies were patient enough to fit me into a variety... read more read less

Lisa
Today I visited Happily Ever After and the service was brilliant.
Sophy and Emma are truly lovely ladies who went out of their way to ensure I found the perfect dress.... read more read less

Sophie
I have always been self conscious about relationships, my life was shattered ever since my wife left me for another man due to unknown reasons. i swore to never love... read more read less

Engr
Today I said yes to the dress! I visited with my sister in law and mother in law and the lovely ladies at Happily Ever After helped me choose my... read more read less

Liv
Had an absolutely amazing experience! Made you feel very comfortable. Lovely ladies and a great selection of dresses to try on!
Would recommend them to anybody! Thank you so much... read more read less

Jade
Such a relaxed atmosphere. Lots of laughs, definitely a tailored experience. So happy with our visit, can't recommend enough.

Sophie
I said yes to the dress!!! Saw it online and had to go try it on although the wedding is not till 2024 I couldn’t say no! We had... read more read less

Leah
Book book book!! Emma and Sophy are absolutely brilliant - I felt so at ease and had lots of fun with them. Totally recommend 🥰❤️

Victoria
Wow wow wow. Sophie and Emma you are amazing. I was expecting to just pop up and look at a dress I'd seen on your page but you gave... read more read less

Marie
I can not recommend happily ever after enough !!! Ladies who make you feel unbelievably comfortable and just make it the most loveliest experience ever !!!! Thank you so so much

Meg

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